The White Angel Experience

The luxury hotel experience in your own home

Ownership is only
the beginning.

The White Angel is a luxury lifestyle brand that brings the personalised standards of five-star hospitality into private residential life. Part of the wider Grupo Ramat family, the brand brings unparalleled expertise and vision to The Belrose. To learn more, visit thewhiteangel.com.

The White Angel Experience makes everyday living effortless through the service and refinement of five-star hospitality — a dedicated concierge team, a curated lifestyle membership, and more than 25 years of expertise across luxury hospitality and residential development. Every detail is taken care of, creating a home defined by ease, exclusivity, and an enduring standard of excellence.

Introduction

More than a home

Every new resident begins life at The Belrose with the The White Angel Elite Membership — our highest tier of lifestyle membership, gifted for the first year and designed to immerse residents in the full Belrose experience from day one.

Residents are also welcomed with a curated hamper featuring carefully selected pieces from the neighbourhood’s most celebrated names. At the heart of the experience is a concierge service dedicated to making everyday life effortless, and overseeing the smooth running of The Belrose.

Lifestyle Service

Membership tiers

Our lifestyle membership is designed to bring the White Angel Experience into your  daily life. Members may select the tier that best suits their lifestyle.

1

Signature

For residents who value their time above all else, the Introduction membership ensures the essentials of a well-run home are seamlessly taken care of.

– Housekeeping services
– Mobility & cycle access
– Monthly artisan neighbourhood vouchers

2

Premium

From the everyday to the exceptional, curated experiences enrich life in the neighbourhood.

– Everything in Signature package
– Monthly florist subscription
– A programme of cultural and wellness experiences

3

Elite

The most complete expression of living at The Belrose, combining a perfectly managed home with curated events and exclusive access to the best of NW3.

– Everything in Premium package
– Frequent housekeeping service
– Annual gym membership
– Cultural venue membership and an  exclusive events programme
– Dog walking service

Shared Spaces

The residents' lounge

The building entrance is just a few steps from Chalk Farm underground station. Residents have access to a private entrance leading to the concierge desk and a spacious lobby within the light-filled central atrium.

This is the social heart of the building, with comfortable lounge seating, a coffee bar, a co-working area, and breakout seating.

Find out more

Be among the first to discover The Belrose. Register now for more information, early viewing opportunities, and priority access.